Planning & implementing regional marketing programs designed to increase store traffic
Managing printing indent of all marketing collaterals for the region
Calendarized store visits across the region to build trade area know how, keeping a close tap on competition & their promotional activities and ensuring all in store marketing elements are well executed
Conducting research in specific trade area to understand consumer sentiments for the Store/Brand helping in identifying opportunities and ideas to engage/build loyalty among existing users and attract new users
Leverage consumer data and make a direct marketing program based on the same
Planning and executing product launch & promotions at stores and through various OOH media
Defining the budgets and forecasts for regional marketing activities
Monitoring the testing and validation of product performance and metrics
Implementing brand strategy with vendors and related parties
Developing store specific promotion plans targeted towards building sales and awareness in the trade areas