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Strategy, Planning & execution time
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- Present the strategy and plan to clients and convince the client of the recommendations given by the agency w.r.t how its best suited to position the brand and meet the marketing and business targets
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- Ensure that client briefs are shared with the entire team and they are in sync with client expectations, challenges, sensitivities and timelines
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- Work closely with the account management, creative, content, advocacy and analytics team to finalize ideas, content and formulas that can deliver best results for campaigns
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- Work closely with the analytics team to ensure that the team has full knowledge and understanding of client’s expectations on reporting and timelines
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- Responsible for driving processes and templates that are provided to the entire team across all function areas
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- Ensure that all plans are executed without any gaps whatsoever and on time to drive the results as expected
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- Forecast challenges and proactively recommend solutions/alternatives to ensure that deliverables are on target
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- Proactively analyse tools to monitor and map conversations/campaigns and suggest new additions and changes as necessary internally/externally
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- Vendor management – working with vendors to understand the future technology/events, obtain ideas, re-negotiate tenders and bring down the cost to the company
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Domain Knowledge
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- Showcase in-depth knowledge about the sector (digital marketing, social media, overall marketing) and the client’s business
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Presentation Skills
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- Lead working on presentations and presenting the same to clients with minor intervention from the leadership team, reflect confidence, knowledge and good public speaking skills
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- Gain client confidence and trust as the lead from the agency and procure more budgets / contracts from existing clients with your excellent presentation skills
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- Showcase creativity and innovating in building presentations and crafting the key takeout
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- Build smart custom presentations that can be templetized over time
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Pitches
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- Work on business pitches and new business development initiatives
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- Work in tandem with the creative production team to produce innovative ideas and presentations that can appeal to potential clients and convert the business
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- Develop top class business pitch proposals in conjunction with the team and own completion of important proposals along with the team
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Ideas and New Innovation
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- Come up with proactive new ideas and new techniques that can create client WOW or can be utilized for a new pitch presentation
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- Continuously come up with innovative creative designs, ideas and ensure that you share the same with the account management and creative teams
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Research and Analysis
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- Responsible for daily listening and reporting to clients about buzz around their brand and competition
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- Analyze campaigns and their effectiveness across channels
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- Responsible for generating reports as per prescribed and agreed upon formats on a daily, weekly, fortnightly and monthly basis
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- Keep proactive vigilance on buzz happening on client, competition or any other and ensure that the client is updated on a real time basis and so is the team
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- Update influencer lists as necessary for current and potential projects
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Quality of Reports
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- Responsible for generating high quality professional reports
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- Ensure that all statistics and interpretation shared in the report is up to the mark
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- Ensure that language and interpretation used in reports are grammatically correct and are devoid of typos/language errors
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- Responsible for adding value in reporting insights and share them in a manner that the client is able to utilize the insight to take actions from marketing or sales perspective
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An Excellent opportunity for Account Executive to work for one of the leading digital marketing agencies of Delhi. 10+ years old digital marketing agency is working for leading brands of India and International Market. Our client is looking for a young and energetic team member with 1+ years experience of client servicing. Should have outstanding excellent communication skills.